Here at The Copy Collective, we’re big fans of accessibility – in the ‘real’ world and the virtual. In this three-part series, Perth-based contributor Monica (@thebigmeeow) will introduce you to the basics of e-accessibility and how you can make your content user-friendly for all abilities. Here we introduce our new e-Accessibility training videos Part 1 and Part 2... and it's on us.
First there was the word.
Then there was the Internet.
And when the word and the Internet got together, they made the World Wide Web.
The Internet is the physical network made up of computers and routers and phone lines and server farms and deep-sea cables. The World Wide Web is all the information that we access using the Internet. And the “word”? Well, that’s “01110111 01101111 01110010 01100100”.
|W3C celebrates 20 years. Source: www.w3.org/|
If the Web is an “information super-highway” then W3C is like the Department for Infrastructure: they write the guidelines and technical specifications for designing and building new roads and regional developments.
The Web standards cover all aspects of the Web:
- Web design and applications
- Web architecture
- Semantic Web
- XML technology
- Web of services
- Web of devices
- Browsers and authoring tools.
"The power of the Web is in its universality.Unfortunately, not all Web content is created equal – and not all content is available to everybody. For some people (especially people with a disability) they’re not just worrying about the speed of their Internet connection, they’re also thinking:
Access by everyone regardless of disability is an essential aspect".
Tim Berners-Lee, W3C Director and inventor of the World Wide Web
“Will this webpage trigger a seizure?”Within the Standards for Web design and applications, the W3C created the Web Content Accessibility Guidelines.
“Can my screen-reader make sense of the text?”
“Does this video have captions or a transcript?”
"Is this information written in a language I can read?"
The Web Content Accessibility Guidelines 1.0 (WCAG10) were released in 1999, and were then revised and succeeded by the Web Content Accessibility Guidelines 2.0 (WCAG 2.0) in 2008.
WCAG 2.0 covers the full range of Web content that a user is likely to access on Web pages, from images and graphs, to videos and podcasts, to the structure and design of the pages themselves.
WCAG 2.0 structure
WCAG 2.0 is structured around four broad principles (also known as pillars):
- Perceivable: Web pages and content must be presented to users in ways they can perceive.
- Operable: Web pages and navigation must be operable.
- Understandable: Web content and the operation of Web pages much be understandable.
- Robust: Web content and pages much be interpreted reliably by a range of users, hardware, and software – including assistive technologies.
- Provide text alternatives for any non-text content so that it can be changed into other forms people need, such as large print, braille, speech, symbols or simpler language.
- Provide alternatives for time-based media.
- Create content that can be presented in different ways (for example simpler layout) without losing information or structure.
- Make it easier for users to see and hear content including separating foreground from background.
- Make all functionality available from a keyboard.
- Provide users enough time to read and use content.
- Do not design content in a way that is known to cause seizures.
- Provide ways to help users navigate, find content, and determine where they are.
- Make text content readable and understandable.
- Make Web pages appear and operate in predictable ways.
- Help users avoid and correct mistakes.
- Maximise compatibility with current and future user agents, including assistive technologies.
Those 12 guidelines are broken down further into 61 “success criteria”. That’s a lot of criteria!
Now before you all panic…
Luckily for you, we’ve already done the hard work of figuring out which guidelines are relevant to copywriters. We’ve even put together a couple of videos — so we can talk you though them when you’re ready:
eAccessibility webinar Part1
eAccessibility webinar Part2
You can even download the Powerpoint presentation from the videos.
| You can use my videos and powerpoint for free – because you’re worth it.|
About The Copy Collective
The Copy Collective is a cloud-based, teleworking business with 80 freelancers, of diverse backgrounds, working in seven countries. The company's five employees are located in Sydney and Perth.
For more details contact Maureen Shelley 0412 741186 or email@example.com
For interviews contact Dominique Antarakis 0409 911 891 or firstname.lastname@example.org